A Meta-Analysis of UTAUT in the Sports Field

PURPOSE The purpose of this study was to analyze the effect size unified theory acceptance and use technology (UTAUT) in sports field using a meta-analysis.METHODS After identifying related studies by RISS, 22 articles were selected used relationship between UTAUT sub-factors (performance expectancy [PE], effort [EE], social influence [SI], facilitating conditions [FC]) intention via comprehensive meta-analysis program.RESULTS results are as follows: First, PE 0.521. Second, FC 0.514. Third, EE 0.500. Finally, SI 0.475.CONCLUSIONS Diverse strategies can be derived increase consumers' model.